Marketing On The Run (Episode 5)

Image by Mollivan Jon via Flickr

A Semantic Marketing Example

In Episode 4 (Part II), I described Semantic Marketing. In this Episode, I thought it might help if I gave you an example, albeit from a Semanticator perspective. The example is for the Hospitality industry, where I focus on a 'Meeting Planner' persona. These people are licensed professionals that plan corporate meetings and events, and they're responsible for the majority of revenue for any Hotel or Resort that can accommodate large meetings.

I'll also introduce you to the Jumping Cholla (Cylindropunita Fulgida) - a nasty little cactus that looks like a Teddy Bear!

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