Marketing On The Run (Episode 4, Part II)
Semantic Marketing Introduction (Part II)
In Part II, I build upon the high-level Semantic Web foundation
created in Part I. Semantic Marketing is a subset of the applications
that are part of Web 3.0, and website owners can begin taking advantage
of it today. This is where we recognize the semantic marketing raw materials currently available on the Web, that can enable the promise to make websites more interesting, relevant, meaningful from the very moment a visitor begins a session.
John, great job! looks like an awesome run too. How could we explain the semantic web in 10 words? or Semantic marketing?
Aronado
Posted by: Aronado | June 13, 2008 at 07:03 PM
You know - that is a tough thing to do - we have focused on the business perspective. Things like "Know your visitors before they arrive" or "meaningful interactions with key market segments".
Open to any thoughts...
Posted by: John-Scott Dixon | June 13, 2008 at 07:15 PM
Everything about your site and marketing is top notch (in my opinion) but, I just think about my friends Dan & Chip Heath
www.madetostick.com
You need a, Semantic marketing is:_________________________
that is simple, unexpected, concrete, credible, emotional.
I think a customer (video) testimonial (60 secs with them "getting it" and reiterating that semantic marketing is______________ and it is helpING them achieve ______________
for whatever that's worth!
Aronado
Posted by: Aronado | June 13, 2008 at 07:46 PM